ADAM HUBBARD WAS NAMED THE RECIPIENT OF THE 2015 JAMES H. DONNELLY JR. AWARD at the ABA School of Bank Marketing and Management. Hubbard is with St. Meyer & Hubbard Inc, the financial services training and coaching company, Elgin, Ill.
The award is presented annually to a member of the graduating class of the ABA School of Bank Marketing and Management whose research paper or marketing plan is judged to be the best.
Hubbard's 2015 school project was a marketing plan entitled, "Content Marketing: Its Role in Brand Enhancement and Results Generation at St. Meyer & Hubbard." The paper examines marketing needs at the company, lists target markets and outlines a marketing plan, including goals, strategies, tactics and costs....