NTCA-The Rural Broadband Association honors excellence in member company public relations and marketing through its annual TeleChoice Awards. This year, nearly 100 entries were displayed and 26 winners were announced during the association's PR & Marketing Conference in Lake Buena Vista, Fla.
Entries in five main categories--annual reports, complete marketing campaign, customer newsletters, single-target print publications and websites--were judged in three divisions based on the number of access lines served by the entrant. Awards also were judged by two production types: "in-house" and "outsourced" production. "In-house" refers to entries for which the creative aspect originated within the member companies, while "outsourced" refers to those entries for which the creative aspect was implemented with assistance from a consultant or outside firm.
Entries were judged on design, writing, creativity and other elements...