2011 year in review.

• Jurisdiction: United States
• Author: Roach, Betsi
• Date: 01 May 2012

The Legal Marketing Association celebrated a banner 25th anniversary year. When the board of directors met at the beginning of 2011, it was determined that its top priority would be to continue to rebuild LMA's financial reserves and invest in our members--and we did so by successfully broadening its services to meet the needs of its diverse membership.

Fueling much of the momentum was the 25th LMA's Annual Conference in Orlando. More than 1,000 law firm marketers, attorneys, service providers and consultants from around the world met in April 2011 to learn, network, share and celebrate. As an organization, LMA continued to build on the success of the past conferences and produce another successful research-based program.

LMA also focused on bringing stronger programs to its 2,200+ members through webinars and providing enhanced and coordinated content in its quarterly magazine Strategies--The Journal of Legal Marketing and monthly e-newsletter LMA Briefs. LMA's global footprint continued to expand, with members representing 16 countries: Argentina, Australia, Austria, Brazil, Canada, England, France, Israel, Japan, Luxembourg, Panama, the People's Republic of China, Peru, UAE, Uruguay and the United States. Delivery of programs was led by LMA's 14 committees and 11 task forces.

...