Targeting Attorneys

Publication year2004
Pages23
CitationVol. 33 No. 4 Pg. 23
33 Colo.Law. 23
Colorado Lawyer
2004.

2004, April, Pg. 23. Targeting Attorneys




23


Vol. 33, No. 4, Pg. 23

The Colorado Lawyer
April 2004
Vol. 33, No. 4 [Page 23]

Features
CBA President's Message to Members
Targeting Attorneys
by Robert J. Truhlar

Robert J. Truhlar
As attorneys, we should all be irritated when we are treated as if we walk around with targets on our backs. Attorney jokes are bad enough. Direct attacks on the general character of attorneys are worse. I don't like attorney jokes. Why would I? They usually characterize us with very undesirable stereotypical traits. But, we don't want to appear wimpy or humorless, so we grin and bear it, sometimes even when a good friend tells us a lawyer joke that is more obnoxious than humorous. Whatever happened to the jokes that started with: "Did you hear the one about the frog who went into a bar?"

The Better Business Bureau
Slams Attorneys

In late February, the Better Business Bureau ("BBB") ran a television advertisement depicting attorneys as dishonest thieves. The ad, which has been shown on metropolitan Denver's Channel 9, KUSA-TV, states "You inherited a fortune. You hired a lawyer. Now it's his fortune. Next time, check with us first."

The clear implication is that lawyers are unethical and will steal your money. The BBB invites inquiries about lawyers However, on contacting the BBB, a Colorado Bar Association representative was told that the BBB does not connect with or check with the Colorado Supreme Court Attorney Regulation Counsel to see whether a BBB lawyer about whom an inquiry is made has been disciplined. They, therefore, must be keeping their own records and, of course, it would be very interesting to hear what statements they publish about attorneys if they are contacted. When the CBA contacted the BBB, it was told that the ad was supposed to be funny. I don't see any humor in it, and certainly no merit.

The CBA contacted the thirty law firms that are members of the BBB and alerted them to the derogatory ad about attorneys. As a result of the CBA's communications with the BBB, it has been suggested that the issue be presented before the "Ethics in Advertising Council." The Council is made up of five consumers, five businesses that advertise, and five advertising agencies. Joe Dischinger President of the Denver Bar Association, and I plan to make a presentation on behalf of...

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