1976, April, Pg. 503. Advertising for Lawyers.

5 Colo.Law. 503

Colorado Lawyer

1976.

1976, April, Pg. 503.

Advertising for Lawyers

503Vol. 5, No. 4, Pg. 503Advertising for LawyersIn the January 1976 issue of The Colorado Lawyer we published the discussion draft of amendments to the Code of Professional Responsibility which would ease restrictions on lawyer advertising. The following approved terminology was adopted by the ABA House of Delegates after extensive debate. The Colorado Bar Association ethics committee is considering the ABA proposal, and the Colorado Supreme Court has taken no position as yet as to what will be adopted in Colorado.

American Bar Association Amendments to Canon 2 of the Code of Professional Responsibility Approved by the House of Delegates February 17, 1976

DR 2-102(A) is amended as follows (additions are italicized, deletions are bracketed):

(A) A lawyer or law firm shall not use or participate in the use of professional cards, professional announcement cards, office signs, letterheads, telephone directory listings, law lists, legal directory listings, or similar professional notices or devices, except that the following may be used if they are in dignified form:* * *

(5) A listing of the office of a lawyer or law firm in the alphabetical and classified sections of the telephone directory or directories for the geographical area or areas in which the lawyer resides or maintains offices or in which a significant part of his clientele resides and in the city directory of the city in which his or the firm's office is located; but the listing in the alphabetical section may give only the name of the lawyer or law firm, the fact he is a lawyer, addresses, and telephone numbers, and the listing in the classified section must comply with the provisions of DR 2-102(A)(6). The listing shall not be in distinctive form or type. A law firm may have a listing in the firm name separate from that of its members and associates. The listing in the classified section shall not be under a heading or classification other than "Attorneys" or "Lawyers," except that additional headings or classifications descriptive of the types of practice referred to in DR 2-105 are permitted.

(6) A listing in a reputable law list, [or] legal directory, a directory published by a state, county or local bar association, or the classified section of telephone company...