19-story tower planned for downtown Greenville.

• Position: Greenville, South Carolina

A new mixed-use development planned for downtown Greenville would add hundreds of residential units as part of a 19-story tower.

Developers submitted plans to the city of Greenville's Design Review Board for the proposed 19-story Canvas tower that would sit at 301 College St., right at the corner of North Academy and College streets, adjacent to Buncombe Street, framing the Canvas Lofts and its iconic mural of former Greenville County educator Pearlie Harris.

The project was recently presented to the Greenville Design Review Board, at which, they "conceptually approved the height, massing, and articulation" of the proposed building, according to the City of Greenville.

Developer on the project is Charleston-based The Beach Co., alongside Chicago-based architecture firm Antunovich Associates including Brasfield and Gorrie as the general contractors, landscape architecture from Design Works, and civil engineering from Seamon Whiteside.

The building would consist of 264 apartments and 2,000 square feet of retail space, according to Tim Cotter, The Beach Co. development manager.

"The building will create an elegant architectural anchor at this important location on the new Cultural Corridor," said Cotter.

The building will also include a full complement of residential amenities including a roof-top terrace with a pool...