149 years, 149 dollars.

PositionCustomer Acquisition - Independent Bank Corp. (Ionia, Michigan - Brief article

Institution: Independent Bank, Ionia, Mich.

Asset size: $2.3 billion

This new checking acquisition campaign, going on this year, consists of seven separate mailing throughout the year targeting prospects who do not currently have checking accounts with the bank. The offer invites prospects to open a checking account and earn up to $149.

Customers will be able to earn all, or part of, the $149 by meeting certain criteria based on their debit-card usage, direct deposit, bringing in old check/debit cards and signing up...

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