10 tech tips from the LMA Tech Conference that increase productivity.

• Author: Keller, David King
• Position: Conference news

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At the 2012 LMA Tech Conference/West in San Francisco held in October, attendees were greeted with a long list of experts and exhibitors who were ready to share tech tips to increase a law firm's productivity and revenue. Adam Stock, of Allen Matkins, co-chair of the event, opened the conference with a humorous texting video, which other meeting planners are sure to borrow (check it out here: youtu.be/Q0x9KxBaL84).

He said: "The high interest in the LMA Tech Conference continues to amaze us. It is a reflection of the high interest in and the importance of these technologies to law firms--from solo practices to large firms. People have commented that we do an excellent job of getting the word out about this conference. Our secret is that we use the marketing technologies that we have learned at the previous conferences to market the next conference."

And, of course, there were tech tips galore. Here are 10 of them, highlighting programs and services that legal marketers can use to increase efficiency and productivity.

1. SlideShare--Sheenika Shah, business development coordinator for Knobbe Martens Olson & Bear LLP, suggests SlideShare (www.slideshare.net), a free online tool for sharing presentations, documents and PDFs that you can link to your website, send individually via a link within email and share on your social media channels. "This method of sharing information is in line with the trend toward media-rich content, which is great for SEO," Shah said. All conference presentations are available via SlideShare at tinyurl.com/ceouw4y.

2. Reeder--Jeff Yerkey, web and interactive director for Right Hat, said: "The single biggest workflow saver I use is the 'lash-up' between Google Reader and an iPhone/iPad app called Reeder (reederapp.com). I configure all of my news RSS feeds into folders through Google Reader. Then, in Reeder, I scan/read all my news feeds in record time. I send really long articles to Instapaper (www.instapaper.com) to read later on my computer, iPad or smartphone."

3. Doodle--Jacqueline Madarang, marketing technology manager at Best, Best, Krieger LLP, and Jay Walsh of Ligature legal printing love Doodle (www.doodle.com). "Doodle is free, easy and radically simplifies the process of scheduling meetings and events," Madarang said. "Whether it's a group business meeting or dinner with friends, you can easily poll a number of people to gain consensus on date and time options," Walsh said,

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