10 STEPS TO TRUSTWORTHINESS: Improving the business environment and results are one outcome of cultivating trust.

Author:Childers, Benjamin H.

In The 10 Laws of Trust, Joel Peterson, chairman of JetBlue, and David A. Kaplan, offer readers a clearer understanding of how trust can yield superior results. Their book focuses on achieving optimal outcomes in business situations both within an organization and in external relationships with partners, vendors, and clients.

Relevant for everyone from CEOs to entry-level employees, the book contains a set of 10 laws bound by three variations to improve your business environment and results through the careful cultivation of trust, which here is defined as having reached a mutually supportive atmosphere where colleagues are secure "allowing others to safely and reliably act on our behalf." The laws are a checklist for cultivating trust within operating groups, and the authors detail them in order to create a sequence for success in the methodical development of trust and the streamlined workflow and other organizational improvements that should follow They are:

  1. Start with personal integrity.

  2. Invest in respect.

  3. Empower others.

  4. Measure what you want to achieve.

  5. Create a common dream.

  6. Keep everyone informed.

  7. Embrace respectful conflict.

  8. Show humility.

  9. Strive for win-win negotiations.

  10. Proceed with care.

According to Peterson and Kaplan, parties who follow the checklist must also possess the character, competence, and authority to execute at the highest level of...

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