§ 34-7 Utpa - Sales Puffing

• Library: South Carolina Requests to Charge - Civil (SCBar) (2016 Ed.)

§ 34-7 UTPA - Sales Puffing

Expected puffing of a vendor's product is not in and of itself an unfair trade practice. The Unfair Trade Practices Act does not extend to acts, practices or representations which constitute nothing more than mere dealer's talk, or puffing.

See Clarkson v. Orkin Exterminating Co., 761 F.2d 189 (4th Cir. 1985); Fields v. Melrose Limited Partnership, 312 S.C. 102, 106, 439 S.E.2d 283, 285 (Ct. App. 1993)(concluding "[w]e need not reach [the UTPA] issue, because the circuit court

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