Vol. 60 Nbr. 7, July - July 2015

Index

• Have you seized your 'how advantage'?
• Online sales benefit?
• Davidson's emphasizes ammunition market.
• Industry takes lead on gun safety.
• Mako group relocates to N.Y.
• PUMA German, IP Knives add dealers.
• Ruger names top retailer.
• Bergara USA supplies tactical rifles for Georgia S.W.A.T. units.
• Lipsey's team supports charities creatively.
• Smith & Wesson continues HAVA support.
• Big Rock Sports partners with Orchid Advisors.
• Mec-Gar Srl celebrates 50 years.
• Otis partners with Kids & Clays.
• GLOCK continues support of SSSF.
• Hornady honors Big Rock Sports.
• Safety excellence at Daniel Defense.
• Hunter's Specialties acquires Buck Bomb.
• NSSF announces 2016 SHOT Show Range Day opportunities.
• Davidson's Inc. announces new positions.
• Heizer Defense names VP.
• Kalashnikov USA/CAA Command Arms grows commercial sales division.
• Kroll International names director.
• Legally Armed America names director of marketing.
• Leupold & Stevens adds senior designer.
• Lipsey's announces promotion.
• Meopta USA hires product specialist.
• NSSF announces appointments.
• SureFire LLC hires director.
• Swarovski Optik NA names regional sales directors.
• Zanders' Sporting goods hires sales representative.
• Invest in books first, then collectible guns.
• Trade-in gun values: what you should look for.
• Research online.
• Creating an 'experience' pays big dividends.
• Guntry clubs: a luxury your grandpa never knew.
• Browning growth insurance advantage.
• LWRCI offers free Aimpoint Micro T-1.
• Smith & Wesson reveals dynamic M&P Finish.
• Host a women's appreciation event at your store.
• Showcase women-friendly products.
• Active CCW shirt.
• Gee, why didn't they believe him?
• No, they're still missing, and haven't grown back.
• Now that just ain't right.
• Stolen chickens and lawsuits.
• U.S. firearms industry today: The downturn has been harsh, but the market is stabilizing.
• Clean & go? Or full scour? Carry the gun-care products your customers are looking for.
• The Universe's Greatest Buyer's Guide: Welcome to the industry's most valuable business reference!(A-K) (Buyers guide)
• The Universe's Greatest Buyer's Guide: Welcome to the industry's most valuable business reference!(L-Z) (Buyers guide)
• Crosman Corporation.
• SABRE red.
• Smith & Wesson.
• Steel Will Knives.
• Kimber.
• LaserMax Inc.
• SureFire LLC.
• Chamber-View.
• Crimson Trace Corporation.
• CrossBreed Holsters.
• Navy Arms.
• Bear & Son Cutlery.
• Bergara USA.
• Heizer Defense LLC.
• Zerust.
• FNH USA: Get out and shoot.
• In defense of self-defense.
• Industry Day attracts attention.
• Plano outfits Field Box nicely.
• Ruger launches bold campaign.
• Change the approach. Manipulate the message.