Intellectual Property Operations and Implementation in the 21st Century Corporation
- Publisher:
- Wiley
- Publication date:
- 2011-11-20
- Authors:
-
Lanning G. Bryer
(Partner in the New York office of Ladas & Parry LLP and is Director of the firm's Mergers, Acquisitions, and Licensing Group)
Scott J. Lebson
(Partner in the Mergers, Acquisitions, and Licensing Group of Ladas & Parry LLP)
Matthew D. Asbell
(Associate in the New York office of Ladas & Parry LLP, primarily practicing in the area of domestic and international trademark law) - ISBN:
- 978-1-118-07587-6
Description:
A practical approach to corporate IP operations and implementation. Intellectual Property Operations and Implementation helps executives, attorneys, accountants, managers, and owners, understand the legal, technological, economic, and cultural changes that have affected corporate IP ownership and management. Page by page, it provides practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Timely and relevant in view of the substantially global economic recession amidst rampant technological development and the resulting changes in law, practice, and culture. Examines the decision making processes, activities, and changes of significant corporate intellectual property owners in today's new economy. Important and timely, this book provides a global approach to corporate IP management.
Index
- Preface
- Acknowledgments
- Conflicts: Causes, Prevention, and Controlling Counterfeiting
- Electronic Discovery in Intellectual Property Cases
- Controlling Patenting Costs
- Trademark Costs: Trimming the Sails in Rough Economic Waters
- Domain Names
- Creating, Perfecting, and Enforcing Security Interests in Intellectual Property
- Strategic and Legal View of Licensing Patents
- Monetizing IP Rights: Licensing In and Out
- Working with Government
- Valuation, Monetization, and Disposition in Bankruptcy
- Outsourcing of Branding and Marketing
- Trademark Searches
- Investigations: Considerations for Selecting and Directing Outside Investigators
- Model Intellectual Property Internship Programs: Internship Programs within the Scope of Employment Law
- Maximizing 'Green' Brand Exposure and Minimizing Perceptions of Greenwashing
- The Financial Reporting Impact of Intellectual Property Activity
- About the Editors
- About the Contributors