Vol. 51 Nbr. 12, December 2019

Index

• A MESSAGE FROM IFA'S CHAIR.
• SCHEDULE-AT-A-GLANCE.
• FIRST TIME ATTENDING IFA'S ANNUAL CONVENTION?
• 2020 GENERAL SESSIONS.
• From The CEO's Desk.
• CONGRATS.
• FRESH FRANCHISING.
• SATURDAY HIGHLIGHTS.
• Top 5People ON THE MOVE.
• VETERAN APPRECIATION.
• WELCOME BACK.
• ZOOMING BY.
• Granting Wishes.
• Letting Some Light In.
• Coming Together at Camp Corral.
• SUNDAY HIGHLIGHTS.
• FRANWORTH SCORES BIG WITH NEW PARTNER DREW BREES.
• KEY MARKETING INITIATIVES FOR FRANCHISES: By leveraging innovative digital technology, franchisors and franchisees can strike a new balance in marketing.
• HOW TO GRAB HEADLINES DURING AN ELECTION YEAR.
• MONDAY HIGHLIGHTS.
• VIDEO MARKETING: THETOOLYOUR BUSINESS NEEDS TO SURVIVE: The marketing sphere is constantly changing--is your brand keeping up?
• EXHIBIT HALL: MEET YOUR NEXT BUSINESS PARTNER!
• REGISTRATION INFORMATION.
• BOOK YOUR ROOM NOW!
• ADDITIONAL INFORMATION.
• WHAT YOU NEED TO KNOW TO REINVENT YOUR BRAND.
• TOP MARKETING TRENDS FOR 2020: A collection of trends that stood out in 2019 and the ones franchisors should be ready for in 2020.
• INTRODUCING MEMBERS OF CONGRESS TO YOUR BRAND: How to get your representatives to visit your franchise location and remember its importance.
• THE BALANCING ACT: RUNNING A SUCCESSFUL FAMILY FRANCHISE: Why open, honest and constructive communication is necessary in a family business.
• SAUDI ARABIA'S NEW COMPREHENSIVE FRANCHISE LAW: What you need to know about the new law, from disclosure requirements to administrative penalties.
• SEVEN CRUCIAL CONSIDERATIONS FOR FRANCHISE FINANCING: How your initial financing decisions can impact the future of your business.
• REPORT CARD: IFA's political action committee, FranPAC, supports pro-franchise, pro-business candidates for U.S. Congress 2019-2020 CYCLE EXPENDITURES: $550,000.00.
• MEMBERSHIP BENEFIT MONTHLY: Every month we will be putting a spotlight on certain resources IFA has for our members. Want to see more? Visit franchise.org/membership.