Vol. 45 Nbr. 12, December - December 2013

Index

• 54th annual IFA convention: driving growth in challenging times.
• The international franchise association we are being heard.
• 1-800-GOT-JUNK?
• Alamo Drafthouse.
• Brightway Insurance.
• Childrens Lighthouse Learning Centers.
• CPR Cell Phone Repair.
• Doc Popcorn.
• East Coast Wings & Grill.
• Edible Arrangements.
• ERA Atlantic Realty.
• Executive Care.
• FlipFlop Dogs.
• Founder and CEO Brian Scudamore launched a new local moving company.
• Home2 Suites.
• i9 Sports.
• Kinderdance.
• LegalShield.
• Mama Fu's.
• Massage Envy Spa.
• McAlister's Deli's.
• Netsolace will provide IT management solutions.
• Pro Martial Arts.
• Quaker Steak & Lube.
• Schlotzsky's.
• Synergy HomeCare.
• Taco Cabana.
• TITLE Boxing Club.
• Valpak.
• WineStyles Tasting Station.
• Wingstop is expanding throughout Northern Virginia.
• WOW Cafe American Grill & Wingery.
• YoFresh.
• Zaxby.
• IFA names Merin international affairs director, promotes three team members.
• IFA.
• Red Mango.
• Servant Systems will implement franchise software for Domino's Pizza.
• The Growth Coach Franchise System.
• TITLE Boxing Club.
• Trend Group and its subsidiary Granite Transformations have partnered with Kohler Co.
• PIP founder Bill LeVine passes away.
• Snap-on sponsors solo Honor Flights for its associates and franchisees.
• The learning experience honored with 'Corporation of the Year' award.
• Tribe Fitness raises $500,000 to benefit charities.
• Tutor Doctor sponsors program to change attitudes.
• Fixes to Affordable Care Act find bipartisan support: long-term solutions to employer mandate issues demonstrate broad appeal.
• IFA would like to thank our 2013 FranPAC donors.
• FranPAC International Franchise Association report card.
• State tax reform gains and turns made in 2013.
• Effectively delivering your marketing messages: franchises must figure out how to deliver a great experience to customers who access their websites using mobile devices.
• National or local pay-per-click for your brand--how to choose? Supplementing your national PPC ad budget with a comprehensive local strategy is no longer something to simply consider, it's essential.
• Leveraging marketing technology and transparency to drive franchisee success: marketing technology and automation provide cost-efficient, cutting-edge tools that are intuitive and easy to use.
• Using technology to grow your franchised business.
• Facebook ads and paid strategies: ways to grow your Facebook community: the greatest tip available is to accept that social media isn't free.
• What happens when you're not mobile-friendly? Becoming mobile friendly is a journey not a destination; it will take time.
• Making coupon redemption part of your mobile marketing strategy: businesses that combine mobile with offline marketing are able to reach consumers at home and on the go, increasing awareness and response.
• Four features franchisors and franchisees need in an online marketing portal: media automation platforms offer the promise of saving time, cutting costs and providing convenience.
• Atop Mount Kilimanjaro--lessons to apply to your multi-unit franchise: taking risks brings out strengths we didn't know we had.
• Budget tips--set achievable goals and understand brand differences: franchising's high-achieving multi-unit franchisees share views on key topics.
• VetFran provides new educational resource: industry leaders, IFA board members share best-in-class education via videos.
• Richard E. Marriott golf invitational ramps up Restaurant Advocacy Fund.
• U.S. trade mission to Sub-Saharan Africa includes Johannesburg, Nairobi and Lagos: franchisors gain understanding of markets from legal, demographic, real estate and development perspectives.
• Creating ownership and management opportunities with growing Hispanic populations in mind: business ownership via franchising is a good fit for the cultural and family values of Hispanic communities.
• 10 steps to reduce workers' compensation costs: promoting a safe work environment can reduce work-related injuries and costs.
• Expanding into nontraditional venues: nontraditional franchise locations enable your customers to visit a familiar brand while on the road or rushing through an airport, an important part of building brand loyalty.
• Dual seasonal businesses offer key benefits, revenue growth year-round: extending your seasonal franchise's business can generate full-time revenue and long-lasting customers, ensuring each season is a fruitful one.
• Five customer-service practices to bring to IFA's trade shows: apply these customer-service principles to attract, engage and convert interested trade show attendees.
• Northwood University pioneers undergraduate major in franchising management: new university program to provide courses leading to bachelor of business administration degree.