Vol. 42 Nbr. 10, October 2010

Index

• Franchise suppliers: powerful allies to expand your reach.
• Supplier members are critical to IFA growth.
• Suppliers pave the way for franchises: as we have entered into our 50th year of the IFA, we all have the opportunity to make our shared franchise community stronger, more inclusive and more influential.
• Selling franchises online: demystifying the process: creating a "microsite" dedicated to franchise sales is a wise move for franchisors.
• Boosting social media traffic: who goes there? A successful franchise using social media will try various ideas, see what works and build from there.
• Achieving consistency in cross-channel marketing: the promise of cross-channel marketing is the ability to execute a synchronized campaign which uses one channel to promote another.
• Using GIS for local-market penetration, winning strategies: even in a slow economy, GIS helps franchises understand their long-term potential, manage bottom lines, and align operations with opportunity.
• Use your story to capture the jury: you can never predict what a jury will do so make sure they have a full understanding of your story before they make their decision.
• Making automated royalty payments work for your franchise: franchisors must face the challenges of greater transparency, more franchisee and stakeholder interaction, and adopting a culture of continuous improvement and change.
• Know your candidates.
• Want leverage? Multi-unit franchisees deliver substantial savings: involving multi-unit franchisees in the overall purchasing process can change franchise buying and save lots of money for the industry.
• Updating your marketing plan: knowing what type of programs are most important to your company based on where you are today will help you refine your marketing plan going forward.
• International development: how to get from here to there: international development is an exciting opportunity, which has to be approached with the philosophy of a Boy Scout: "be prepared.".
• Section IV: supplier forum by industry category/alphabetical listing.
• Section IV: supplier forum by industry category/alphabetical listing.
• Aging baby boomers: the effect on franchising: baby boomers offer opportunities for both small and large franchise systems across a wide range of industries.
• Can social media sell a franchise? Drive leads to franchise expos using Facebook and Twitter.
• Convention planning: building the volunteer team: unifying the skills of a field of experts within your franchise network can contribute to a well-attended, well-received convention or conference.
• Franchising boosts automotive services company's mileage.
• VetFran: strengthening your franchise for tomorrow's challenges.
• Allegra Network.
• Auntie Anne's Inc.
• Capriotti's Sandwich Shop.
• ColorTyme continues it's tradition of going whole-hog in support of youth-oriented organizations, buying a prized pig at the Henderson County, Texas livestock show earlier this year.
• Fitness Together.
• GolfTEC.
• Hilton Worldwide debuted its first hotel in Sardinia.
• InterContinental Hotels Group.
• InterContinental Hotels Group.
• RecruitMilitary.
• Sport Clips.
• TCBY.
• Woodhouse Day Spas.
• Wyndham Hotel Group.
• Accor.
• Auntie Anne's Inc. awarded postsecondary $5,000 scholarships to five students in recognition of their outstanding work ethic and educational accomplishments.
• Bruce Copeland, owner of Proforma Stewart & Associates.
• Doubletree Hotels presented its Connie Award to two hotels: Doubletree Hotel Naples and the Doubletree Guest Suites Anaheim Resort Convention Center.
• Flip Flop Shops.
• Friendly Ice Cream.
• Friendly Ice Cream.
• Hampton Hotels.
• Landal GreenParks of Wyndham Exchange & Rentals won two awards from Zoover.
• MAACO Franchising hosted its first Making Miracles Happen golf tournament in Audubon, Pa. to support the Children's Miracle Network, Children's Hospital of Philadelphia.
• Motel 6.
• Philip F. Zeidman of DLA Piper, who serves as general counsel to the International Franchise Association.
• Pizza Inn recognized its Conway, S.C. restaurant as the chain's Restaurant of the Year.
• Rainbow International Pres. David Bethea was honored as the recipient of the Don Dwyer Award of Excellence during The Dwyer Group's annual reunion this summer.
• Rita's Italian Ice.
• Senior Helpers.
• TeamLogic IT.
• "An Introduction to the Law of Franchising".
• "International Franchising: A Practitioner's Guide," Published by Globe Law and Business.r.
• Welcome new IFA members!(International Franchise Association) (Brief article) (List)