Vol. 45 Nbr. 2, May - May 2014
> SIGN UP FREE
- A redefined measure of the tendency to use brand name in purchasing decisions.
- Consumer response to crisis: a time-series analysis of purchases and use of promotions for beer product category.
- The importance of the shopping experience in times of recession: an analysis from the perspective of the hedonic and utilitarian shopping values.
- The institucional evolution of property and subjective rights in XVI and XVII centuries in Spain.