Nbr. 18, January 2013
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- Letter from the editors.
- Entrepreneurial marketing: activating the four P's of marketing strategy in entrepreneurship.
- The role of logos in building brand awareness and performance: implications for entrepreneurs.
- Sustainability and integrated reporting: opportunities and strategies for small and midsize companies.
- Foreign (offshore) asset-protection trusts: considerations for the entrepreneurial executive.
- Innovation purchase decision forces: from micro to macro and back again.
- A profile of small business owners in rural Pennsylvania and their awareness of publically funded business assistance programs.
- Human resources management: big problem for small business?
- Financing for small business in a sluggish economy versus conflicting impulses of the entrepreneur.