• Encyclopedia of Major Marketing Campaigns

Publisher:
GALE
Publication date:
2007-02-07
Authors:
ISBN:
978-1-4144-0607-X

Description:

This completely new second volume explores nearly 475 major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome. Photos and sidebars enhance the text.