Vol. 30 Nbr. 5, August - August 2013
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- A study in contrasts.
- Coming soon: new IABC website to offer personalized content, connections.
- Business writing is like a road trip: but make sure you know where you're going.
- Inside job: creativity isn't necessarily a group activity.
- Think before you tweet: organizations need to be concerned about what they're saying, who's saying it and how it might affect the company's reputation.
- A delicate balance: an ethical approach to social media monitoring requires understanding and common sense.
- Brave new world: investor relations faces the realities of social media disclosure.
- Talking points: technical glitches put a wireless provider on the offensive.
- From the inside out: subtle details provide insight into character.