Vol. 28 Nbr. 6, November 2011
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- Reputation, here and now.
- A decade of achievements: as Julie Freeman, ABC, APR, ends her tenure as IABC president, staff and volunteer leaders look back on 10 very good years.
- The innovation of Discovery.
- The power of accreditation.
- Mark your calendar.
- Rethinking digital storytelling: there's much more to it than just tweaking the format or adding hyperlinks.
- What can we learn from the 'real world'? Communicators who struggle to find creative ideas in a corporate setting need only look at what's happening outside their walls--on websites, in magazines and even on TV.
- The 'wired and dangerous' consumer: a new book takes a humorous approach to a serious challenge: how do companies build trust with untrusting, hyper-connected consumers?
- The real value of reputation: it takes just a single incident to shatter a company's reputation. To avoid such situations, communicators need to take a strategic role in shaping public perception.
- Local values, global view: building reputation capital in a multistakeholder world--the Brazilian way.
- Holding sway: social media's potential impact on reputation is well documented, but by understanding how the tools work, you can stay on top of the game.
- Found in translation: learn the seven drivers of corporate reputation that can help build trust among consumers in Asia's emerging markets.
- Social media take shape in India: a young, tech-savvy workforce is just one factor in the country's drive toward new media.
- When numbers aren't enough: Japan's tsunami and subsequent nuclear disaster offer critical lessons for crisis communicators.
- Coaching leaders to be better communicators.
- The face of work: storytelling portraiture: the best examples define character and personality as well as the task at hand.
- Truth vs. rumor: faced with a new threat to its billion-dollar tourism industry, Louisiana fought back with a comprehensive media campaign.
- The five Rs of reputation: if we want to make a major impact and get our executives and the CEO on board, we need to focus on the elements that define reputation.