Vol. 27 Nbr. 4, July - July 2010
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- Common-sense strategy.
- New accreditation option opens doors for senior communicators: participants call IABC's first Executive Accreditation Seminar intense and rewarding.
- Mark your calendar.
- Are you still not a Wikipedian? If you're skeptical about the quality of Wikipedia's content, take the next step and improve an entry yourself.
- Creativity--for strategy's sake: your most creative efforts don't mean a thing if they don't help your organization meet its goals.
- A compass for aspiring leaders: the author's experience and real-life examples make this book more than theory.
- What's your advice for communicating in a crisis?
- The 2010 Gold Quill Awards: with their outstanding this year's winners join an exclusive club of legendary communicators.
- Why do we keep making the same mistakes? Even with all that goes into planning for a crisis, companies fall prey to common mistakes. The answer? More planning.
- Ready for anything: support and enhance your crisis communication plan with social media.
- A model for change: leadership training uses six sources of influence to help organizations weather crises.
- Meeting the challenges of a difficult year: IABC was not immune to the global financial crisis, but changes in strategy kept our focus on service to members.
- 'Blueprint for the future'.
- International Association of Business Communicators financial statements.
- Trustees set a new direction.
- Peanuts in crisis: an industry team moved quickly to stem negative publicity in the face of a massive recall.
- Guide the eye and energize content with diagonals: we can find subjects that already have diagonals within them, or we can create diagonal flow ourselves.
- Event planning and marketing.
- The IABC eXchange.
- Managing recalls and the threat to reputation: consider the "three Rs" of readiness, response and rebuilding a best-practice approach to communication during a recall.