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The next big thing? Leadership.
The dinner conversation sounded like a children's card game of Go Fish. "Do you have a client survey program?" one asked. The next, "Do you have a business-development coach?" Then, "Do you have a branding initiative?" And so it went.
There were five of us at dinner. All marketing folks. After a glass or two of the local pinot noir...See the full content of this document
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