The business art of science.

AuthorDoherty, Brian
PositionBriefly Noted - Inside the Machine: Art and Invention in the Electronic Age - Brief article - Book review

Megan Prelinger's Inside the Machine: Art and Invention in the Electronic Age (W.W.Norton) is simultaneously a pop-science walk through the wondrous gadgets that human command of electrons produced in the 20th century; a history of the industries that brought them to us; and the story of how advertisers copping high-art techniques taught Americans how to understand and use cathode ray tubes, quartz crystals, transistors, circuit boards, computers, and bionic technologies to expand the human sensorium across the globe and then off it.

From the Renaissance on, artistic...

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