'Strategy and the Fat Smoker'

Lawyers USAMarch 10, 2008

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Summary


In March 2005, David Maister was overweight and nearing his fourth decade of smoking a pack of cigarettes a day. After suffering a series of medical problems, he began the arduous process of diet, exercise and going cold turkey.

While this was obviously beneficial from a health standpoint, Maister's turnaround also became the basis for his fifth book on business management, "Strategy and the Fat Smoker."

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Extract


'Strategy and the Fat Smoker'

Maister's book isn't about low-fat foods, but a recipe book aimed at showing managers of professional service firms how they can get company executives and employees to implement - and stick to - changes they already know would be good for them.

"Much of what individuals and firms do in the name of strategic planning is a complete waste of time and about as effec...

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