Staying valuable in a changing world.

• Author: Roach, Betsi
• Position: LMA NEWS - Conference news

How is value defined and grown? For LMA, it's simple: We ask.

We listen. And we act. We would not be the universal voice of the legal marketing community if we did not listen to our members and support an evolving industry with best-in-class education and opportunities.

When we learned that conference programming was lacking for public relations (PR) professionals in the legal industry, we added a pre-conference program and supported the development of the PR Shared Interest Group (SIG). By soliciting feedback, listening and acting, we were able to support the needs of that underserved com munity, and that community has done so much as a result. Over the past year and a half, our PR SIG has grown to nearly 200 members and completed two notable research surveys as well as nine webinars and writing workshops.

We also just launched a SIG this summer for another evolving area in legal marketing: marketing technology. This too was based on member feedback and began with a pre-conference program at this year's annual conference.

Whether joining a SIG, attending a timely webinar or getting involved at the local level, encourage you to get the most value out of your membership by learning more about what LMA offers and how...