High-tech statements: get the message? Bank statements--both e-statements and those printed and mailed the traditional way--are evolving into advanced delivery vehicles for more effective and targeted marketing messages. Multimedia e-statement ads are the newest trend.

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High-tech statements: get the message? Bank statements--both e-statements and those printed and mailed the traditional way--are evolving into advanced delivery vehicles for more effective and targeted marketing messages. Multimedia e-statement ads are the newest trend.

DIGITAL TECHNOLOGY NOW PROVIDES A COST EFFECTIVE VEHICLE for producing bank statements that reach customers consistently with the right message at the right time Through customized messaging capabilities, reformatted designs, and a call-to-action, bank statements are a viable marketing tool that not only cross-sell products and services but promote the brand as well.

In the past, there were three stumbling blocks to the use of these types of high-tech statements, First,...

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