Rules for rules.

Strategies: The Journal of Legal Marketing › Vol. 10 Nbr. 8, September 2008

Author: Hornsby, Will

Position:: The Ethical Marketer - Reprint

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Summary

The Ethical Marketer - Reprint

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Extract

Rules for rules.

Who else but lawyers would think it's a good idea to have rules that have no other purpose than to make sure you are complying with rules? But it's true. The vast majority of states have ethics rules that require lawyers to retain their advertisements and s...

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