Relationship: the driver of high-tech marketing.
ABA Bank Marketing › Vol. 43 Nbr. 9, November 2011
Linked as:
Summary
MARKETING SOLUTIONS
See the full content of this document
Extract
Relationship: the driver of high-tech marketing.
"... they {companies like Microsoft} want students with the cred to make brands seem cool, in ways that a TV or magazine ad never could."
--"On Campus, It's One Big Commercial," The New York Times, September 10, 2011 ISN'T IT INTERESTING THAT TOP TECHNOLOGY COMPANIES are going after the most tech-savvy, social me...See the full content of this document
