Summary
Ask the Authorities - Interview
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The question: our firm is making a big push to bring in more lateral partners with big books of business, but they haven't involved the marketing department much in the process. How can I convince our management to get us involved?
John Hellerman
Lateral should mean up, not sideways, and what laterals want when they switch firms is a better platform on which to build their practice and more aggressive marketing support to help build it. So your ex...See the full content of this document
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