New Feed the Pig™ PSAs urge spending wisely for long-term security: "small changes today. Big bucks tomorrow." This timely message appears throughout the newest Feed the Pig public service announcements (PSAs) from the AICPA and The Advertising Council.

• Position: Membership

By illustrating the benefits of small, easy steps to control their finances, the campaign aims to empower 25 to 34-year-olds to start a savings revolution."We're pleased to be taking the next step with the introduction of new Feed the Pig PSAs," says Barry Melancon, CPA, AICPA president and CEO. "During these difficult financial times, it's more important than ever that Americans of all ages live within their means and save."

Complementing traditional communications such as TV, print, radio and billboards, the campaign also extends its savings message through media easily accessible to the target audience, such as weekly e-savings tips, podcasts, text messages, widgets and Facebook and MySpace pages. The campaign Web site, www.FeedthePig.org, includes new interactive tools to help the target audience proactively change their financial habits.

Smart money management now helps build a solid financial foundation for the future. Sticking to a monthly budget, tracking spending, using coupons and contributing to a 401(k) are just a few basic steps to begin. "Younger adults often don't realize that 'small changes today' make a huge difference on future savings. By cooking dinner at home five nights a week and saving this money, at the end of one year you could have over $3,000 in the bank." says OSCPA Chair Jay Moeller, CPA.

Moeller taped a specific Feed the Pig message that the AICPA will use to...