Diversified marketing overcomes inconsistent lead delivery: can franchise systems ensure their leads are qualified and sales teams are productive?
How can franchise systems make sure their leads are qualified? It's not simple.The secret is to stay on top of changes. Partnering with the right sources, thinking "out of the box" and implementing the campaign swiftly and effectively are all part of the mix. However, there is more to it. That's why so many companies are looking for outside support. Franchising Industry Growth Last year, at least 300 companies began franchisin...