Masters of manipulation.

ReasonVol. 29 Nbr. 10, March 1998

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Summary


Food and Trade Commission's interpretation of printed materials can make or break a chiropractor's practice

Chiropractor Tedd Koren's brochures, which he sells to chiropractors, have been classified as advertising materials by the FTC while he insists that they are just educational literature. However, he has to comply with rules to avoid severe penalties.

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Extract


Masters of manipulation.

The muzzling of a chiropractor shows the First Amendment is no match for the Federal Trade Commission.

One of the poet Ezra Pound's favorite Confucian sayings holds that the first act of good government is to "call things by their right names." Such precision is important not only to poets but to lawyers, regulators, and the citizens regulators regulate - all of us, in other words. Unfortunately, it's sometimes hard to know what the proper name for something is.

Ask Tedd Koren, a chiropractor from Pennsylvania. For the past decade...

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