Focusing On Cases 'From the Inside Out': Using Focus Groups Early in the Litigation Process

Summary

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Focus groups have played a prominent role in a string of multi- million-dollar verdicts by J. Jude Basile, a solo trial lawyer in San Luis Obispo, Calif.

Whether the issue is auto safety, civil rights, elder law, product liability or employment law, Basile has used focus groups early in the litigation process to help him develop the story of the case. With a big case, he'll often conduct up to a dozen focus groups.

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Extract

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Focusing On Cases 'From the Inside Out': Using Focus Groups Early in the Litigation Process

"If you have a major case - a substantial injury or death case - and you are not doing focus groups, I think you are on the verge of malpractice," he said.

Basile believes focus groups are an essential part of trial preparation.

"The idea is you...

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