Publishing's Feral child: Adam Parfrey sheds light on the dark sides of life.

AuthorDoherty, Brian
PositionCulture and Reviews - Interview

NOT MANY BOOK publishers have been lauded as "equal parts P.T. Barnum, Rod Serling and Hegel," but that's how Salon glowingly characterized Adam Parfrey, the force behind the eccentric Los Angeles-based publishing concern known as Feral House. ("Feral House" because, as its slogan says, it "refuses to be domesticated.") Parfrey founded the company a dozen years ago and has carved out a comfortable market niche by specializing in strange and often uncomfortable material. Feral House's stock in trade includes Journalistic and scholarly looks at serial killers, Satanists, and conspiracy theory.

As befits an L.A. publisher, the Feral House book Nightmare of Ecstasy: The Life and Art of Edward D. Wood Jr. was made into the well-received 1994 Tim Burton-directed movie Ed Wood. Three other Feral House books recently have been optioned by film production companies: Lords of Chaos (about the criminal shenanigans of "black metal" musicians and fans), The Octopus (about the mysterious death of Danny Casolaro, a writer investigating a government conspiracy), and Sex and Rockets (the life story of Jet Propulsion Lab founder and occult adept Jack Parsons).

Parfrey says his goal is to act as "a facilitator for the important and overlooked." Yet he bridles at being written off as "underground." Indeed, the wide open feel of the contemporary cultural scene makes distinctions between the margins and the center less and less important. And larger, more mainstream culture has long noted what Parfrey has accomplished.

Along with likening him to the eclectic threesome of Barnum, Serling, and Hegel, Salon called Apocalypse Culture, a 1987 anthology he conceived and edited before starting Feral House, "a prescient anticipation of millennial times, focusing on many subjects soon to become dear to the hearts of Gen Xers and assorted underground types: body play, occultism, secret societies, Armageddon, man-as-machine, the writings of Hakim Bey....The tome was adopted by freaks everywhere as their bible." (Amazon.com calls the same volume "a fixture on the bookshelves of everyTom, Pierced Dick, and Harry.") "We need publishers like Feral House," implored novelist and critic Gary Indiana in a recent Los Angeles Times piece--"quirky, brave (and maybe just a little bent)."

Feral House has grown from a oneman bedroom operation to a firm occupying a suite of offices in downtown L.A. with three full-time and three part-time employees, and evergrowing media attention and sales. It is a vivid example of how a free market in culture multiplies opportunities for authors and readers alike. Beholden only to its owner and audience--not to commissars in the public, nonprofit, and high-culture sectors--Feral House provides information and viewpoints that may alarm or even disgust many. It is able to thrive (or not) precisely to the degree that it provides entertainment or edification for all who care to partake.

Parfrey, 45, grew up in Los Angeles. He's the son of character actor Woodrow Parfrey, who appeared in Planet of the Apes and, as a member of Clint Eastwood's informal repertory company, in movies such as Dirty Harry and Bronco Billy. Prior to launching Feral House, Parfrey was co-founder of the short-lived Amok Books.

Parfrey has said that "upsetting people is a beautiful thing. Because it gets people to think beyond their last visit to 7-Eleven. There's a lot about this world to be upset about." Among the most recent things to be upset about was radical Islam's explosive arrival on the domestic scene with the 9/11 assaults. This inspired Parfrey to assemble his latest collection, Extreme Islam, which reprints primary documents and commentaries from a wide variety of Islamic figures and organizations. The book explores the dark and disturbing sides...

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