Exploring the global marketplace: succeeding locally involves thinking globally.

Journal of AccountancyVol. 200 Nbr. 4, October 2005

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Exploring the global marketplace: succeeding locally involves thinking globally.

Walking through the spice markets of Tashkent or down the Champs-Elysees in search of something unique that I can't find at home, I am struck by two things:

* Nothing has changed in hundreds of years. Marco Polo, Christopher Columbus and other explorers couldn't resist the urge to trade in goods that they could not find at home, such as precious metals, spices and silks.

* Everything has changed. The world has become a much smaller pla...

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