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Discount Stores
Discount stores are often defined as retail outlets that sell brand-name and private-brand merchandise at prices significantly lower than prices at conventional retailers. To offset the lower prices, a number of different strategies and tactics are used, depending on the type of discount retailer. Some of these strategies and tactics include: maintaining a high sales volume; keeping expenses down; negotiating lower wholesale prices; and cutting profit margins. Other tactics are: using inexpensive fixtures, decorations, and displays; minimizing free customer services and maximizing the use of self-service; carrying overstocks and discontinued products from other retailers and producers; and stocking off-season merchandise.In addition, improvement of operational efficiency is continually sought to control costs. Mode...See the full content of this document
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