Make direct marketing pay off: practical tips and real-life results to guide your campaigns.

Extract

---

Make direct marketing pay off: practical tips and real-life results to guide your campaigns.

EXECUTIVE SUMMARY

Direct marketing has become a popular and successful form of CPA firm marketing with the following potential benefits:

* The process encourages you to define a very specific target audience of prospects most likely to buy your services.

* The format enables you to develop a specific message for your target audience.

* You can control the timing of when your audience sees your message.

* It is the most measurable form of marketing as leads, proposals and sold work can be traced to a specific campaign.

* Your campaigns can be integrated with your other marketing efforts (advertising, public relations, Web site, seminars, tradeshows).

* If it is repetitive, direc...

See the full content of this document

---