PR that isn't costly: a public relations program does not need a lot of money to be effective. More essential are sound ideas and people willing to implement them.
IN TODAY'S ECONOMY, banks need to work harder and smarter to get more bang for their promotional dollars. This is not an easy task even when times are good. But with the right planning, banks don't need a six-figure public relations (PR) budget to make an impact in a down economy. They just need ideas--and someone with the ability to implement them.What is public relations? Depending on whom you ask, you can get a diverse range of definitions for public relations. But when you boil do...