Summary
Think of marketing as a game. A game in which the open flow of information - the constant exchange of ideas and exchange small gestures with those in your social network - add up to business success.
To play the game you follow this rule: When you meet someone during the course of business, you draw upon your knowledge, experience and connections to help them. And you do this with no expectation of the help being returned.See the full content of this document
Extract
Commentary: Social Arbitrage
Sound too idealistic? According to the national bestseller, "Never Eat Alone," by Keith Ferrazzi, this is how career karma works.
Many believe quite the opposite is true. We know many "twice- burnt" attorneys who recite in glorious detail stories of people they tried to help in some simple way - there's the missing staff member for whom they ma...See the full content of this document
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