Summary
Paul Kiesel learned a lot from his first experience filing a class action.
It was 1994, and he was primarily doing personal injury plaintiffs' work when a friend referred a case about a consumer who had been injured using a hair-straightening product. The product, advertised nationally on infomercials, was geared toward the African- American community and promised "straight, wonderful, flowing hair," Kiesel, a partner at Kiesel, Boucher & Larson in Beverly Hills, said.See the full content of this document
Extract
Choosing a Class Action Rep
"And it did that - for about five minutes," he added. "Then the consumer's hair began to fall out of her head."
Realizing that the product had affected individuals across the country, Kiesel knew he was looking at a class action. But who would be his class rep?Kiesel held a press conference designed to get the story out - with great fanfare he displayed bald customers and ...See the full content of this document
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