Carta del editor.
Author | Fern |
Position | Art |
La llamada era del conocimiento ha traído a las empresas nuevas formas de crear y desarrollar la cultura organizacional, tendencias que nos hablan de nuevos estilos de liderazgo, desarrollo de valor agregado a los clientes, nuevas estrategias de marketing basadas en la diferenciación y muchas otras actividades.
La TBJ reúne en este segundo número las opiniones de académicos de cinco países de Iberoamérica en estas tendencias de acuerdo al área de especialidad de cada uno de ellos, dando como resultado una publicación vanguardista y de gran utilidad para estudiantes y académicos de todo el mundo.
Igualmente, incluimos un artículo de educación, tópico que nos une a todos los que participamos en la vida académica de Iberoamérica, así como la opinión de estudiantes sobre temas que consideran relevantes en su formación.
El éxito de los dos números anteriores nos impulsa a...
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