Build a better career path: your future depends on how well you cultivate your staff.

Journal of AccountancyVol. 201 Nbr. 5, May 2006

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Build a better career path: your future depends on how well you cultivate your staff.

EXECUTIVE SUMMARY

* Small practices have to do more to attract and retain the talent they need to handle client services, work toward succession, increase firm value and effectively compete with larger firms. How employees are treated is as important to securing their loyalty as salary.

* Attractive firms offer a well-managed, supportive environment, career growth potential, challenging and exciting work and work-life balance options such as flexible and part-time schedules and work-at-home programs. Technology makes the efficiency of such arrangements better than ever.

* Staff want to know the firm's direction and that partners have an interest in their future. Employees who get career-development support stay longer and perform better. Firms should have staff list their goals and what they consider the best use of their talents. To the extent possible mana...

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