Higher calling: here are five steps that a bank can take to develop a call center strategy to improve customer outreach and enhance sales.
ABA Bank Marketing › Vol. 34 Nbr. 3, April 2002
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Higher calling: here are five steps that a bank can take to develop a call center strategy to improve customer outreach and enhance sales.
Despite their rising popularity in recent years, call centers today remain underutilized and under-appreciated. Some banks continue to resist adding the service. The arguments that these institutions make are familiar: They view call centers as an "intervening layer" between them and their customers. They fear that call centers will detract from personalized service. ...
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