How to build a bank's bottom line through customer loyalty.
ABA Bank Marketing › Vol. 43 Nbr. 9, November 2011
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MARKETING NEWS
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How to build a bank's bottom line through customer loyalty.
THE FASTEST, MOST RELIABLE WAY--BAR NONE--TO BUILD a strategic, sustainable advantage in banking is to focus on creating true customer loyalty, says Micah Solomon, an adviser to corporations on customer service and customer experience.
[ILLUSTRATION OMITTED] "Truly loyal customers are much more i...See the full content of this document
