Make money with basic accounting software: clients who need help with entry-level programs represent a healthy market for CPA services.

Journal of AccountancyVol. 197 Nbr. 1, January 2004

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Make money with basic accounting software: clients who need help with entry-level programs represent a healthy market for CPA services.

EXECUTIVE SUMMARY

* SMALL BUSINESS ACCOUNTING SOFTWARE is providing new client-service opportunities for CPA firms because clients need just as much help as ever, with basic installation and weekly bookkeeping to higher-value accounting, financial reporting and management consulting.

* THE MARKET FOR ENTRY-LEVEL ACCOUNTING software is large because there are so many small businesses. A handful of multinational companies dominate the production of bookkeeping and accounting software. A CPA's success in this niche requires him or her to learn about the products and their manufacturers.

* FEW CPAs MAKE MONEY IN SOFTWARE, and some provide it to clients free or at cost yet make money by supporting the program.

* THERE ARE THREE BASIC TYPES of accounting software engagements: The new business setup (practitioners help a startup choose, install and operate a new accounting ...

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