AI: the 'next big thing,' challenges and opportunities.

• Position: BY THE NUMBERS - Brief article

Marketing executives look forward to 2020, when it is predicted that artificial intelligence will revolutionize the profession. While the benefits are real, the road to revolution is bumpy.

2020

80% of marketing executives believe that AI technology will revolutionize the marketing industry by 2020.

Only 10% of marketers are currently using AI.

26% are very confident they understand how AI is used in marketing.

In order to pursue, marketers believe that AI must:

59% Generate a better sales close rate

58% Increase revenues

54% Improve website traffic and engagement

52% Convert more leads

CHALLENGES Integrating AI into existing technology 60% Training employees 54% Difficulty...