An international accent: one firm took a radical turn from traditional services to a focus on the Latin American market.
Journal of Accountancy › Vol. 185 Nbr. 3, March 1998
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Summary
Sotomayor & Co.
Expansion into the Latin American market was the solution Ivan J. Sotomayor found to the increasingly competitive trust tax services market. Sotomayor and Co. is his small California firm which specializes in health care and international business in the US and Latin American markets. He increases his cultural knowledge and visibility by joining domestic and international professional and business associations.See the full content of this document
Extract
An international accent: one firm took a radical turn from traditional services to a focus on the Latin American market.
What an a firm do in the face of increasing competition for traditional services clients? Sotomayor & Co., a 14-person firm in Southern California, transformed its practice to take advantage of the opportunities available to CPAs who understand the growing market for CPA services in Latin America. Economies in the region are flourishing, which means that businesses and CPA firms in Latin American countries are eager for help in bringing their accounting and management practices up to the highest international standards.
A RADICAL DEPARTURE Ivan J. Sotomayor came to the United States from Ecuador when he was 16, receiving his formal education in this country. Despite Sotomayor's heritage, his profession...See the full content of this document
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