ABA Financial Services Customer Conference: what do you really know about your customers?
ABA Bank Marketing › Vol. 34 Nbr. 3, April 2002
Linked as:
Extract
ABA Financial Services Customer Conference: what do you really know about your customers?
Learn all you can about your most important asset. Your customer.
Future success in financial services depends on an ability to build profitable customer relationships. This requires being able to identify customers by their tastes, likely behaviors and potential profitability. It also requires the finesse to turn this insight into the right set of solutions to fit customer interests. The ABA Financial Services Customer Conference will help you understand what matters to customers, how to grow closer to them, and what drives profitability. You may be surprised by what you learn. This conference will present the most sought-after research to increase your understanding of today's customer and to propel your success as a financial service provider. The studies, surveys and case studies will be brought to life in actionable formats, providing immediate v...See the full content of this document
