4.28 rave reviews for last year's ABA Marketing Conference.

PositionMARKETING edge

Marketers who last September attended the ABA Marketing Conference in Chicago gave exceptional high marks to the event, according to a post-conference e-mail survey.

Attendees rated their overall satisfaction with the conference at 4.28 on a 1 to 5 scale. These were the highest ratings in five years, according to ABA's Planning & Research Division, which compiled the results. Of the respondents, 96 percent rated the conference as a "good investment of their time."

The online survey was sent to 337 e-mail addresses. There were 145 fully completed responses.

The conference was held Sept. 10-12, 2006, at the Hyatt Regency, Chicago.

Respondents rated all conference attributes 4.0 or better on the 5-point scale. The highest rating was given for "timeliness of the conference topics." Attendees said that the most valuable aspect of the conference was the break-out sessions. The most valuable ideas were those involving on-boarding, return on investment (ROI), marketing customer information files (MCIFs) and branding.

"The topics were very up to date and not just theory, but good information you could take back and use at your bank," was the anonymous comment of one attendee.

"Topics were timely, and you could tell that most of the presenters 'lived' what they were presenting," was another comment.

"Very good subjects for the breakouts. The info was relevant and the presenters brought a lot to the table," was a third remark.

Asked why they felt the conference was a good investment of their time, marketers +made the following comments:

"I walked about with 14 pages of notes and 25 action items to implement.... Showed me where we have room to grow. Showed me that we are on track with some items."

"I was able to attend breakout sessions that were relevant to what we are doing at our bank. As a marketing director new to banking, it also gave me the opportunity to ask questions of my peers. I was very pleasantly surprised that there were so many attendees from banks of a similar size to mine, and their input was very beneficial to me."

"I came back with tools I can use in my everyday employment; I was able to talk to other marketers about successes, failures and frustrations; I met with vendors that do or may provide services for the bank; and most because I carne back motivated."

"I learned many things that I really had no clue that I needed to know or should know about...."

People who said they were most likely to attend next year's conference were...

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