Vol. 13 No. 1, January 2011
Index
- Many for all and all for many.
- Creatively writing legal.
- Write like a fiction writer.
- Exit strategy: a novel idea.
- As landscape for legal services changes, value of client service interviews skyrockets.
- Social media are the media: it's corporate malpractice to ignore the online conversation.
- When should your clients take a back seat?
- Developing a marketing culture in your firm.
- Survival tips for law firm marketers.
- The question: lawyers in my firm need business development training. We had a bad experience a few years ago, and they're reluctant to try again. How do I present the need for training and manage their objections?
- ALM's Marketing the Law Firm.
- American Lawyer Media.
- Lindley PR.
- LMA changes in renewal system and rates for 2011 and 2012.
- Prestigious honor for LMA member.
- Sedgwick, Detert, Moran & Arnold LLP.
- Successful approaches to persuasion: how to enroll others in your vision.
- Swinging for Proverbial Fences.